How do I write an effective personal statement?

The key word here is "personal". Why do YOU want to study this course? What past academic or professional experience makes YOU the perfect candidate? Stand out from the rest using a concise, detailed and example-rich style of writing.

Also, mention any relevant academic research, past work, cultural background, language skills, and professors you would like to work with. Demonstrate knowledge of the institution and its environment, check spelling and grammar, and have close friends and relatives read your draft to make sure it reflects your natural voice. Practice makes perfect, so be ready to write a few drafts before you achieve the desired result.