Kony 2012
Kony 2012 News
After being released on the internet on the 5th March 2012, Kony 2012 quickly spread across Facebook and Twitter. It was not only the most trending video that week, but it was to become the fastest growing viral video of all time, according to YouTube.
In the video, Invisible Children, a not-for-profit organisation, aim to spread awareness about the plight of Ugandans who have been terrorised by despotic warlord Joseph Kony. For two decades he has preyed on children, recruiting them into his militia, which he calls the Lord's Resistance Army.
This viral video was hugely popular among the young and especially students, with the millions of viewers' attention quickly becoming fixated on the subject of the video and the elabarote production values.
This in turn opened up the organisation to scrutiny and criticism for its lack of financial transparency and failure to educate the audience about Kony's current location and activities. These points have all been countered by Invisible Children as they proactively responded to sceptics of their cause in a series of videos which followed after the release of the initial film.
3rd April, 2012
Rumours spread that part 2 of Kony 2012 was going to be released, though later it emerged that the video was delayed. This sequel will no doubt be another huge milestone in internet history and a crucial second chance for Invisible Children to regain the trust of the general public.
5th April, 2012
Kony 2012 launches their sequel entitled 'Beyond Famous' view the follow up to the viral sensation, it is unclear whether the reaction to part 2 will be a pull towards African social action or not.
It has also emerged that the LRA have released a 19-page document in response to the Kony 2012 video, accusing the group of 'world consciousness manipulation'.
View the PDF here:
20th April, 2012
On April 20th 2012 Invisible Children's 'Kony 2012' worldwide campaign will officially launch 'Cover the Night', this will be the date for activists to cover their surroundings with images of Joseph Kony in order to translate the online success of the campaign into something tangibile. Will it be successful or controversial?